Check out the most common Magento SEO issues faced and how you can resolve them
Keywords: Magento SEO, Search Engine Optimization, website ranking.
There are the three components of the SEOs, technical, on-page and off-page. All of them are equally important when it comes to optimizing your SEO strategy to enhance your website performance.
This article provides the most common SEO issues faced by e-commerce website on Magento and ways to fix them. This would help the brands have better website ranking in the long run. Issues relating to Magento SEO has to be taken care in the beginning so that you do not lose out on giving the best user experience to your customers.
E-commerce websites operating on Magento can play a crucial role in user experience. It is well known that user experience directly depends on the system in place. Magento can be slow if it is not optimized correctly.
Here are a few points to optimize the magento at the application level.
1. Faceted Navigation / Parameter URLs
Faceted navigation is a beneficial and user friendly way to navigate an ecommerce website. It allows customers to filter down and search what they need. But it also poses a challenge for SEO optimization by generating parameter URLs that are indexed and pose SEO issues.Some of the solution to fix the issue:
2. URL Rewrites
Magento allows users to create and update SEF URLs for the products and categories which are otherwise very complex and non-friendly for search engines and users. This feature also creates a problem for having duplicate and ugly urls indexed in search engines.Solution to the issue:
3. Product Page SEO issuesSimple and Configurable products:
Businesses may choose to have the variations of a configurable product show as simple products as well for a quick access to customers. This is a good strategy to allow customers to pick their needed products quickly. But it may also result in duplicate content on each of these pages and hence affecting negatively on SEO ranking.Solution:
4. Product URLs with category paths
If you are using hierarchical URLs, there are chances of having various variations of the items on individual URLs. This causes indexation bloating and hence causes a drop in SEO ranking.Solutions:
5. Search Pages Index
Google often indexes Magento catalog search result pages. This issue generates search results in search results which is not friendly to user experience. This can cause indexation bloat and affects negatively on SEO and crawl ability.Solution :
6. Rich Snippets - Structured Data Markup
Rich snippets are an important part of structure data markup. They help search engines to better understand the content of web pages.
They also help users make more informed decisions from SERPs and hence improve organic CTR, resulting in higher chances of ranking on top.
However, default Magento only display rating and reviews about a product in SERPs.
7. Keyword Overusing
Repeating as many keywords as possible is not a good practice when doing SEO for Magento Websites. Search engines may treat your website and a spam and it makes your content unnatural and useless to the audience.Solution:
Product listing pages are broken into pages, which are helpful for the user but can cause duplicate blocks of text.Solution:
SEO is mostly taken for granted when developing a new website in magento or when migrating from other platforms or upgrading to newer versions. Also, magento provides a lot of SEO friendly features, but if not used properly it can be challenging to improve your website rankings. To ensure that your website is appropriately optimized there needs to be constant learning on Magento best practices.
ZakApps partnered with iXfocus is an Adobe Certified Solution Partner has the experience in providing the best service for Magento users.